Sarra Kacem

Hi, I'm Sarra,
AI oriented
product designer.

10 years across fintech, regtech, SaaS, and e-commerce. I design AI native, using AI tooling to move from concept to production faster.

Sarra Kacem
Frag Maxi

AI Phone Assistant

An AI phone assistant for craft businesses. Maxi answers every call, qualifies the request, and hands all structured data and details back to the business, with the ability to book appointments directly with the client.

Agentic AIVoice AssistantCall Automation
Read case study
app.fragmaxi.de/calls
Frag Maxi call list
Maxi
Maxi · on a call
Meisterwerk

Craft Business OS

The operating system for craft businesses. As senior product designer, I shipped three of Meisterwerk's core modules: invoicing, route planning, and the on-site mobile app for workers.

B2B SaaSTradesAI Assisted
Read case study
app.meisterwerk.de
Meisterwerk quotes and invoices
Meisterwerk home and time tracking
Cense

Crypto Compliance, Automated

Crafting compliance for financial institutions. End-to-end product design for a regtech platform helping compliance officers monitor and report on clients' crypto assets.

RegtechComplianceCryptoB2B
Read case study
app.cense.io/connect
Cense web app
Nuri

Crypto Banking Bridge

Bridging traditional banking with cryptocurrency solutions for 350k+ users

FintechCryptoRedesign
Read case study
Nuri
FintechCryptoTaxGlassnode
Accointing

Crypto Tax, Untangled

Untangling crypto tax reporting. Inside Glassnode's tax product, I rebuilt how users find, understand and resolve transaction errors across jurisdictions.

Case study in progress
Accointing transaction dashboard